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Future Focused Business: Sales
Coach
What Will You Learn?
About This Course
Generate enough of the right revenue to sustain your business.
Once you have full visibility of your numbers, the next step is building a predictable revenue engine. Not all sales are created equal—chasing the wrong revenue leads to cash flow bottlenecks and operational fatigue.
Sales is Tier 2 of the Future Focused Business program. Built directly on top of your Awareness foundation, this tier shifts the focus from simple top-line growth to attracting and converting high-margin, ideal clients who respect your value and support your long-term profit goals.
What you'll accomplish in this tier
Through practical workbooks, targeted frameworks, and short video modules, you will:
- — Define Your Right Revenue Target: Calculate exactly how much top-line revenue you need to cover real costs, pay yourself appropriately, and hit your profit targets.
- — Optimize Pricing & Offers: Structure your core offer suite for maximum margin, eliminating low-value services that drain time and resources.
- — Build a Predictable Sales Process: Establish a repeatable client conversion path that feels authentic, structured, and consistent.
- — Prepare for Tier 3 (Profit): Ensure your incoming revenue streams are strong enough to support advanced profit retention strategies.
Learn it, apply it, bring it to the group
- — Practical Workbook: Work through guided exercises to refine your sales pipeline and pricing structure.
- — Short Teaching Videos: Actionable video lessons breaking down effective sales strategies and offer design.
- — Weekly Group Coaching (Optional): Pressure-test your offer structure and conversion strategy live with peers and a coach.
$2,200 inc. GST
Paid in full upon release. Requires completion of Tier 1 (Awareness) to ensure your business foundation is secure before scaling sales.
Requirements
FAQ
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Prerequisites
Prerequisites must be completed prior to taking this course.
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Curriculum Overview
This course includes 5 modules, 15 lessons, and 10:00 hours of materials.
Align your sales targets and pricing directly with your personal revenue needs, capacity, and desired lifestyle, ensuring your business serves your life—not the other way around.
Your business exists to fund a life you actually want. This workbook helps you name that life, then build the everyday money habits that get you there. Don't work through this workbook alone. Bring your answers to your next coaching session or group call to talk them through.
This session is a practical, interactive workshop designed to help you align your sales targets, capacity, and pricing with your ideal personal income and lifestyle goals. Please ensure that you download the workbook provided in the previous lesson, as you will be actively completing and working through its frameworks together during the live session.
Know your ideal client. Track every lead until it's a genuine “yes.”
Know your ideal client. Track every lead until it's a genuine “yes.” Don't work through this alone. Bring your answers to this week's group call to brainstorm and workshop them with the group.
This session is a practical, interactive workshop focused on building a predictable pipeline to attract and track high-quality leads for your business. Please ensure that you download the workbook attached below, as you will need it to follow along and complete the exercises during the live session.
Turn the right leads into clients.
This workbook is action-taking, not reflective. There's a short section on the thinking behind conversion tracking, but most of the pages are worksheets — a lead log, a set of formulas, and trend tables you'll return to every month. The value comes from filling them in consistently, not from reading them once.
This session is a practical, interactive workshop focused on turning your existing leads into predictable revenue. We will break down your sales funnel step-by-step, unpack the numbers that drive your conversions, and help you pinpoint exactly where prospects are falling through the cracks—so you can focus your time and budget on what actually converts.
Please ensure that you download the workbook attached below, as you will need it to follow along and complete the exercises during the live session.
Know what's working. Fix what isn't.
The Business Priority Pyramid names Delivery as one of the five Core Needs of the Sales tier — the question is simple: do you fully deliver on your commitments to your clients? This workbook is where you prove the answer, not with a feeling, but with evidence you can point to and act on.
It's built to be used, not just read. Five short parts take you from mapping your current delivery process, to tracking what's actually happening on the ground, to honestly assessing whether the process is optimal, to fixing the specific issues that are getting in the way, to spotting the pattern over time. This is instructional work — each part ends with something to do, not just something to think about.
Work through it in order. You can't fix an issue you haven't tracked, and you can't track delivery against a process you haven't mapped. Come back to this workbook every quarter — delivery is a habit, and habits drift if nobody is watching them.
This session is a practical, interactive workshop focused on building evidence—not just a feeling—that you fully deliver on your client commitments. We will evaluate your delivery operations, eliminate scope creep, and ensure your promises align with the core needs of the Business Priority Pyramid so you can deliver seamlessly without sacrificing profit or time.
Please ensure that you download the workbook attached below, as you will need it to follow along and complete the exercises during the live session.
Delivery and Commitments are two of the five Core Needs of the Sales tier. A genuine 'Yes' on both — verified, not assumed — is required before Sales counts as complete and Profit can be built on solid ground.
This workbook makes both sets of promises explicit — in plain language, not buried in a contract — and then gives you a live way to track whether they're actually being kept, in both directions, fortnight by fortnight. Not reconstructed from memory at your next coaching session.
This session is a practical, interactive workshop focused on defining and tracking explicit business commitments to your clients. We will work through setting clear standards—from enquiry response times and project delivery dates to proactive risk management and confidentiality—so you can build trust, maintain client alignment, and bring a Profit First lens to every engagement.
Please ensure that you download the workbook attached below, as you will need it to follow along and complete the exercises during the live session.
Course Certificate
Giorgina Sarmiento
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